Hinckley Productions

Video Production + Brand Storytelling

We’re a full-service video production agency specializing in studio video production, on-location shoots and creative video content for recognizable brands, corporate video services, commercial video and video storytelling. Whether you're filming in a professional studio, capturing dynamic footage on location or exploring something completely unexpected, our team is ready. With a proven track record producing high-quality videos for national and international brands across industries like tech, healthcare, retail and finance, we transform bold concepts into compelling visual content. From branded video campaigns to corporate videos, commercials, product videos, interviews and more, we deliver powerful storytelling with cinematic quality and strategic impact.

• Award winning production team, experienced in producing content worldwide for nearly two decades
• Professional grade video production equipment including Sony FX9 6k Camera, Sony FX7 4k Camera, Sony EXDCAM 4k Cameras
• Full production team and crew including Producers, Directors, Directors of Photography, Cinematographers, Sound Engineers, Grip and Gaff
• Pre-production services, scripting, storyboarding
• Post-Production Services including editing, animation and audio mastering
• Servicing the Midwest and traveling Nationally

VIRTUAL PRODUCTION STUDIO LED WALL

Studio 54 now features the most cutting edge technology within the video production industry. Our spectacular LED Wall brings Hollywood quality Virtual Production to Madison Wisconsin. One of the largest of its kind available with production grade image quality, it's housed in our 30' x 30' x 50' production space allowing for flexibility. Our image based lighting system samples the backdrop images and video content to inform the RGBW lighting system dynamically. The studio is ready to go to process video and photo assets and soon will offer camera based motion tracking for the ultimate in virtual production led wall technology.

• 2.8mm Pixel Pitch for optimal visuals
• 18' x 10' Wall with an additional 18'x10" panels available for additional builds
• Full range color temp control from 3000K - 10000K
• Assimilate Live FX , Unreal Engine Live Environment
• Novastar Genlocked processing
• Additional Custom LED Walls rentals available
• Image Based DMX Controlled Lighting, ETC FOS4PL8 RGB LED Panels (5)
• ETC HighEnd System Sola Frame Movers, 24 overhead RGB pendant Lights
• Full Production Crew available
• Live Streaming Video Integration

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Studio: 54 Photo and Video Studio Rentals

We built this video production studio as a home for our own productions that require set builds, live broadcasts, product capture and narrative interviews. As one of the largest video production studio and photo studio rental spaces available in Madison Wisconsin, Studio 54 is a full-service studio ready to host any shoot or broadcast. Its flexible design can accommodate a variety of looks and set builds. It's also available for rent when we don't otherwise have it in use. We are constantly inproving the space, with recent additions including a daylight bay and LED Wall Virtual Production Studio.

• 4,000 Sq. Ft. Video Production Studio and Photography Studio
• Two wall 25' & 15' Vertical Cyc Walls
• 13' Drive-In Glass Garage Door & Daylight Bay
• Lighting, Grip, Camera and Full Crew Support available
• 50' of Shooting Depth
• Isolated HVAC System
• Livestream Ready for video production

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Live Streaming Video Services

We're not part of the livestreaming ecosystem: we're pioneers. For nearly two decades, we've led the way in high-end, professional live streaming company for hire, producing thousands of broadcast hours from events across the United States and Canada. Presidential Campaigns, International brands and touring entertainment, we are a trusted partner at the highest level of the industry.

• Trusted partner to numerous national broadcasters and private entities
• Full Event Production including Sound, Staging, Lighting, LED Wall Retntals
• Camera Crew, Video Playback, PTZ Cameras, Live Sound Mixing
• Live Closed-Captioning in any language or ASL
• Technical Preparation, Live, Immediate Technical Support
• Public or Private Event Access, Simulcasting