Wisconsin’s Top Virtual Production Studio

Studio 54 now features a spectacular Virtual Studio LED Wall. Featuring the largest wall and the highest resolution (pixel pitch), our newest addition can take your project to the next level. It’s housed in our 30’ x 30’ x 25’ production space. One of the largest available. And it’s located in an even larger room with 50’ of usable shooting depth and a second level balcony that allows for top down and overhead shots and easy rigging.

The studio is accessible at ground level with drive-in load-in for hightop vans or trucks. We are also just a short drive from a number of video lighting and grip rentals that offer equipment drop-off onsite. We also store a variety of furniture, props and set walls available.

When we aren’t using the studio ourselves, the virtual studio is available to rent. It is well suited to other video production professionals and photographers.

Virtual Studio LED Wall SPECS

FULL RANGE COLOR TEMP CONTROL 3000K -10000K

5 DEGREE CONCAVE CURVE

NOVASTAR VX4S CONTROLLER (3)

2.8MM PIXEL PITCH

25’ x 9′ LED WALL

SET WITHIN 50′ X 30′ OF SPACE

FAQ

What are some things I should keep in mind before scheduling?

When scheduling, allow for time for image build and modifications, book a day prior to production for best flexibility for configuration and lighting.

What is Pixel Pitch?

Also known as Dot Pitch. Pixel pitch is the distance measured in millimeters between adjacent pixels on an LED panel. The smaller the distance means the image displayed will be sharper and have a much higher resolution. Our LED wall has a pixel pitch of 2.8mm offering amazing clarity, and allowing for shooting within a 10′ range.
To find out more about pixel pitch check out this article.

Do you offer Unreal Engine or Live Environment Rendering?

Unreal Engine incorporates real-world physical simulation, enabling stunt crews to rehearse and execute simulated shots that mirror reality as fully as possible.
This feature is coming soon! And will be offered in 2026!

LED Wall Rentals

Sizes & Configurations

18′ x 10′

Delivered On Location

Average Power Consumption 200W/m2

16′ x 9′

Supports Ground Setup or Truss Hanging

Max Power Consumption 600W/m2

Booking Starting September 1st, 2025!